2024 BBH TESCO✦ DESIGNER / 3D HELPING FEED YOUR CHRISTMAS SPIRITFor the 2024 Tesco Christmas advert, BBH told a heart-wrenchingly nostalgic story about the memories that surround the Christmas season, and how the holidays can be a confusing time of both joy and loss. The creative idea written by Ieva Paulina and Camila Gurgel shows a world where everyday objects turn into gingerbread. We follow the story of Gary, who struggles to keep his Christmas spirit amid reminders of the absence of his grandmother – but his joy is reignited through festive traditions and a touch of gingerbread magic.
I had a small, but fun part to play in this project, which was to create the Tesco gingerbread logo seen at the end of the advert. The look and feel influenced other Christmas assets used across the campaign, and a gingerbread toolkit was made to accompany this.
✦ AWARDS
Circle Awards - Silver - Film - Cinema 2 Minutes or Over - 2025 Circle Awards - Bronze - Design & Craft - Newspaper Front Cover Design - 2025
PROJECT CREDITS DEPUTY EXECUTIVE CREATIVE DIRECTOR FELIPE GUIMARAES ✦ SENIOR CREATIVE IEVA PAULINA ✦ SENIOR CREATIVE CAMILA GURGEL ✦ HEAD OF DESIGN LIAM THOMAS ✦ FILM PRODUCER RORY REAMES ✦ ASSISTANT FILM PRODUCER TED MACDONNELL ✦ ASSISTANT FILM PRODUCER REBECCA ELLIS ✦ HEAD OF STRATEGY SASKIA JONES ✦ STRATEGY DIRECTOR HANNAH SLAPPER ✦ SENIOR STRATEGIST ALEXI HALL ✦ SENIOR STRATEGIST BETHAN WOTTON ✦ MANAGING PARTNER JAMES RICE ✦ BUSINESS LEAD ANDREW CONNOLLY ✦ SENIOR ACCOUNT DIRECTOR CELIA TAYLOR ✦ ACCOUNT MANAGER IMOGEN BROOKS ✦ SENIOR PROJECT MANAGER SOPHIE SANDERSON ✦ MEDIA PLANNER & MEDIA AGENCY EMC ✦ PRODUCTION COMPANY ICONOCLAST ✦ DIRECTOR ALASKA (MARCO LAFER & GUSTAVO MORAES)
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