2022-23 BBH SAMSUNG ✦ DESIGNER / MOTION

SAMSUNG ISOCELL
To launch Samsung’s new ISOCELL sensor technology, we staged an experiential campaign highlighting the power of a 200-megapixel image sensor. At the heart of the activation was a custom-built photo booth equipped with Samsung cameras, capturing ultra-detailed portraits that were then projected onto a massive screen to showcase their clarity. The campaign ran twice—first in Spring 2022 and again in Summer 2023 for the launch of the Galaxy S23.

I played a key role in the initial activation in 2022, designing and animating the billboard itself. On the day, with the help of Josh Bailey and Luke Till, we manually placed hundreds of photos into the animation I had built, exporting and uploading them to the big screen at lightning speed. It was chaotic to say the least—at one point, a producer was literally cycling back and forth with a memory stick full of images. But despite the madness, we pulled it off, learning invaluable lessons that made the second activation far smoother.

✦ AWARDS

Creative Circle - Gold - Best Interactive OOH - 2024
Creative Circle - Silver - Best Use of Outdoor Medium - 2024

PROJECT CREDITS CREATIVE DIRECTOR PHILIP HOLBROOK ✦ CREATIVE DIRECTOR STUART ROYALL ✦ CREATIVE DIRECTOR LUKE TILL ✦ CREATIVE DIRECTOR LAWRENCE BUSHELL ✦ DESIGNER JOSH BAILEY ✦ PRODUCER LAUREN DANIELS ✦ INTERACTIVE PRODUCER WILL BENTLEY ✦ ACCOUNT DIRECTOR PHILIP MATTINSON ✦ ACCOUNT DIRECTOR CAITLIN QUIGLEY ✦ ACCOUNT MANAGER ALEXANDER BODEN

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