2024 BBH SAMSUNG✦ LEAD DESIGNER / 3D

SAMSUNG CARE+
After winning the pitch for the work we set about creating a unique, bespoke set of comms to launch Care+, a device insurance plan from Samsung. All born from the concept of ‘cushioning calamities’ - protecting your device to keep it precious - we created a tone, look & feel and suite of assets for their entire European market.

My role in the project involved modelling and texturing the 8 cushions, and then building out 21 different compositions for the markets to use. I created a full guidelines document on how to create new assets of any size, which included guidance on how to replace the products, how to crop into the comps and how to lay out the type. I then brought the campaign to life to show how it could be pushed and used in store, in out of home and online.

PROJECT CREDITS HEAD OF DESIGN ANDY COOKE ✦ DESIGN DIRECTOR ANTHONY JONES ✦ CREATIVE DIRECTOR PHILIP HOLBROOK ✦ CREATIVE DIRECTOR STUART ROYALL ✦ CREATIVE DIRECTOR SACHA WARD ✦ CGI SUPPORT ADAM CROWLEY ✦ UX/UI NADA STEVANOVIC ✦ PRODUCER SARAH TOOLEY ✦ BUSINESS LEAD CHRIS MOREY ✦ ACCOUNT DIRECTOR BETH MCCONNEL ✦ ACCOUNT MANAGER ALEXANDER BODEN ✦ STRATEGY RICHARD MADDEN

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