2023 BBH BLACKSTONE  ✦ DESIGNER 

MOVU
Warehouses can be chaotic and complicated places — every square inch is precious. Movu's job is to help optimise that space, and to make sure a warehouse runs smoothly and efficiently. Movu's robots and racking systems help to make any shaped warehouse more productive, more efficient and more successful. We helped bring these principles to life in a full brand transforamtion.

At the centre of the new identity is the 'Movuline' — based off the M from the wordmark — which itself mirrors the racking systems built by parent company, Stow. The Movuline's movement echoes that of a robot through a grid of warehouse racking, rendered across 2D and 3D planes. This unique graphic device opens a world of illustrative possibility for simple communication concepts and for ownable, memorable branded elements, too.

I was mainly involved towards the end of this project, helping to bring the brand to life through both printed and digital assets.

✦ AWARDS

Creative Circle Awards - Silver - Best New Branding - 2024

PROJECT CREDITS CREATIVE DIRECTOR ANDY COOKE ✦ DESIGN DIRECTOR CHRISTIAN KOLOJESKI ✦ DESIGN DIRECTOR CHRIS CURRAN ✦ DIGITAL DESIGNER NADA STEVANOVIC ✦ SENIOR STRATEGIST JESS GARLICK ✦ STRATEGY DIRECTOR DEAN MATTHEWSON ✦ MOTION DIRECTOR PAUL DIXON ✦ CGI ARTIST DOMINIC BROOKS ✦ CGI ARTIST JASON MOSS ✦ CGI ARTIST MANTAS GRIGATIS ✦ CGI ARTIST JAMES BROCKLEBANK ✦ CGI ARTIST LIAM BUNSTON ✦ CGI ARTIST ADAM CROWLEY ✦ BUSINESS LEAD JON BARNES ✦ CREATIVE DIRECTOR NICK GILL

© 2025 Sophie Harper | All Rights Reserved


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