Our design ideas focused on creating angles of light in the identity, a world that marries tech, engineering and precision with warmth, possibility and illumination. Using light and shadow to create dynamic angles, we helped a connected but pointed company that is crisp, directional and innovative to show up in the best possible way.
I was involved at various stages throughout this project. A little at the very start helping to craft the route, and a lot more towards the end - helping to bring the brand to life through printed and digital assets.