Inspired by the structure of a cube net, the brand reflects the idea of customisation: just as a net folds into a perfect cube, Cube Mobile lets you shape your plan into something uniquely yours. The isometric cube is the cornerstone of the brand’s visual identity—an infinite, interlocking pattern that symbolises a global network connecting people across borders. I was involved from the very start of the branding process as the art director and lead designer, working alongside Head of Design, Andy Cooke.