2024 BBH BURGERKING✦ DESIGNER / 3D

BUNDLES OF JOY
The ‘Bundles of Joy’ Burger King campaign was released on the 26th of September, which is traditionally the day of the year when most babies are born in the UK. The creative idea is centred around mums and what they craved after giving birth. The nationwide campaign uses real images of mums who turned to the brand for their first meal postpartum.

Alongside the launch in London, was a bespoke Burger King hotline, that provided a free Whopper Meal to mums who had just given birth. ‘The Grill Line’ was available to call on the 26th, and delivered the meals directly to the hospital for the well deserving mums’ and dads’.

My role in this project was designing the posters for ‘The Grill Line’, and modelling a 3D burger phone to accompany the number to call.

✦ AWARDS

Cannes Lion - Silver Lion - Outdoor - 2025
D&AD - Graphite Pencil x1 - Wood Pencil x2 - 2025
British Arrows - Bronze - Food & Drinks - 2025
Circle Awards - Gold x6 - Silver x2 - 2025
One Show - Bronze x3 - Merit x1 - 2025
International ANDY Awards - Gold - Idea - 2025
Creative Review Annual Awards - Advertising - OOH - 2025

PROJECT CREDITSCREATIVE DIRECTOR FELIPE SERRADOURADA GUIMARAES ✦ ART DIRECTOR CHARLIE PENDARVES ✦ HEAD OF DESIGN LIAM THOMAS ✦ DESIGN DIRECTOR MIGUEL SOUSA ✦ CGI SUPPORT ALEX NICOL ✦ SENIOR STRATEGIST ALEXI HALL ✦ PRINT PRODUCER SARAH TOOLEY ✦ INTERACTIVE PRODUCER SUSAN LIU ✦ RETOUCHER SIMON GOOLD ✦ ARTWORKER NIGEL PULLUM ✦ ACCOUNT DIRECTOR CAROLINE BARTON

© 2025 Sophie Harper | All Rights Reserved


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