2025 BBH AUDI ✦ DESIGN/CREATIVE

AUDI F1 ‘25
Working closely with Future Deluexe, BBH created 3 idents for Audi’s official sponsorship of Formula One on Sky Sports. In 2026, Audi made its debut in Formula One, marking the brand’s official entry into the sport. 

The idents were designed to celebrate the engineering precision and craftsmanship behind Audi. Each reimagines the iconic four rings through a different element; engine components, carbon fibre, and ceramic brakes.

My role on the project was early concepting for the idea, and direction on the films.

PROJECT CREDITS HEAD OF DESIGN LIAM THOMAS ✦ CREATIVE DIRECTOR UCHE EZUGWU ✦ FILM PRODUCER RORY REAMES ✦ CGI PRODUCTION FUTURE DELUXE ✦ CREATIVE DIRECTOR YAS VICENTE ✦ EXECUTIVE PRODUCER ANDY HOPKINSON ✦ EXECUTIVE PRODUCER GEORGE TURNER ✦ PRODUCTION DIRECTOR HELEN RANDALL ✦ PRODUCER GUSTAVO FEROLLA ✦ DESIGN/ANIMATION ZIYAD ABAHUSSIN ✦ DESIGN/ANIMATION DAMIEN PATIE-PELICAUT ✦ DESIGN/ANIMATION SEBASTIAN BAPTISTA ✦ DESIGN/ANIMATION ISMAEL JIMENEZ ✦ DESIGN/ANIMATION LIAM HENDERSON ✦ RESOURCE COORDINATOR LAURA PALLADINI ✦ SOUND DESIGN STRING AND TINS ✦

© 2026 Sophie Harper | All Rights Reserved


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